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I want to say two words to you. Just two words. Are you listening?

Aperitifs, digestifs.

There’s a great future in aperitifs and digestifs. I don’t just mean that in a Benjamin-Braddock-searching-for-meaning-in-the-60s-oh-I-get-it-she’s-referencing-The Graduate kind of way. Italian liqueurs are mega-trendy big right now and I say good on it, because they’re relatively cheap (~$20 a bottle, less for vermouths), a little goes a long way, they’re becoming easily available, they have the best ad posters, they were born to make nice in endless kinds of cocktail recipes, and once you start you’ll want to collect them and play with them and come up with neat at-home displays for them like you used to do with your Smurfs.

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