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So about this Cynar stuff. It’s starting to grow on me, intellectually if not gastronomically. Intellectually, the more I read
straight off the website and paraphrase as I’m about to do now up on it, the more intrigued I get. It’s been around since 1952 (that alone, the cinematic notion of la vita bella circa 1952, is enough to sweep my grandiose imagination off its size 11 feet). In 1995 Cynar was bought by the Campari Group… which also owns Cabo Wabo Tequila, wtf? The U.S. is not among Cynar’s top-five markets worldwide, although I have found pockets of American afi-Cynar-nados online; those are Brazil, Italy, Switzerland, Germany and France, where apparently people like to spike their beer with it.